Accessibility Statement

Last updated: May 11, 2026

Our Commitment to Accessibility

Pura Grove is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards to ensure we provide equal access to all users.

We believe everyone deserves access to high-quality, premium personal care information and products, and we work to make puragrove.com inclusive of and welcoming to all visitors, regardless of ability or assistive technology in use.

Conformance Status

The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. WCAG defines three levels of conformance: Level A, Level AA, and Level AAA.

puragrove.com is designed and tested to conform to WCAG 2.1 Level AA. We continuously audit our site for accessibility issues and address them as they are identified.

Accessibility Features

Our website includes the following accessibility features:

  • Skip-to-content link at the top of every page for keyboard users
  • Semantic HTML landmarks (banner, navigation, main, contentinfo) for screen reader navigation
  • Visible keyboard focus indicators on all interactive elements
  • Sufficient color contrast for text and interactive elements (minimum 4.5:1 for normal text, 3:1 for large text and UI components)
  • Descriptive alt text on meaningful images and empty alt text on decorative images
  • Accessible form labels and error messages
  • Resizable text up to 200% without loss of content or functionality
  • Support for reduced motion preferences (prefers-reduced-motion)
  • ARIA labels on icon-only controls and dynamic regions
  • Logical heading hierarchy and reading order

Compatible Assistive Technologies

We design and test puragrove.com to be compatible with the following assistive technologies and configurations:

  • Screen readers: NVDA (Windows), JAWS (Windows), VoiceOver (macOS and iOS), TalkBack (Android)
  • Browsers: Latest versions of Chrome, Firefox, Safari, and Edge
  • Operating systems: Windows, macOS, iOS, and Android
  • Input methods: Keyboard-only navigation, voice control (Dragon NaturallySpeaking, Voice Control), switch devices, and assistive touch
  • Vision aids: Browser zoom up to 200%, OS-level magnifiers, high-contrast mode, dark mode

Known Limitations

Despite our best efforts to ensure the accessibility of puragrove.com, there may be some limitations. Below is a description of known limitations and potential solutions:

  • Third-party content: Some content embedded from third-party services (such as customer reviews, video players, and chat widgets) may not be fully accessible. We are working with our vendors to improve compatibility.
  • User-generated content: Customer reviews and product images uploaded by customers may not always include descriptive alt text. We make a reasonable effort to add descriptions where possible.
  • PDFs and documents: Some older PDF documents may not be fully tagged for screen readers. We are progressively remediating these as they are identified.

Feedback and Contact

We welcome your feedback on the accessibility of Pura Grove. If you encounter any accessibility barriers, or if you need information from this site in an alternative format, please contact us:

We aim to respond to accessibility-related feedback within 5 business days.

Formal Complaints

If you would like to file a formal complaint regarding the accessibility of our website, please contact us at accessibility@puragrove.com with the subject line “Accessibility Complaint.” We will acknowledge receipt within 2 business days and respond with a resolution plan within 10 business days.

Assessment Approach

Pura Grove assesses the accessibility of puragrove.com using the following approaches:

  • Automated testing with industry-standard tools including axe-core, pa11y, and Lighthouse
  • Manual keyboard-only navigation testing
  • Screen reader testing with NVDA and VoiceOver
  • Periodic third-party audits